“How to create a good email?” (Create your first email campaign using MailerPort) This is the question which everyone asks, but it never really gets a perfect answer. There are many practices around, but there isn’t a hard set of rules that can be used to create a “good” email.
When you want to create a perfect template for your email we need to see 3 things:
- Using simple layouts.
- Copy concise.
- Test when you’re sending.
Use simple layouts
MailerPort provides different basic layout options to choose from a time. Where it can be easily understood by users. The internet is a huge place with many things fighting for subscriber’s attention, keeping things simple helps subscribers focus on what you want to show them.
Be concise
There is one more thing you need to know the idea of simplicity leading to higher engagement, In the relationship between click rate, and the ratio of text to images in campaigns, it keeps the amount of copy per image lower tended to result in higher click rates.
TEST:
Now for the most interesting part: Campaigns that were A/B tested consistently lead to better engagement. It isn’t a surprise, considering the point of testing is to optimize and get better results from content. Those accounts doing test method consistently saw better subscriber engagement and picked up money that could have potentially been left on the table.
An example of a best email template is shown below:
What did we learn?
There won’t ever be a magical set of design principles that will give you amazing results, and this is a good thing! This means that you need to design around context—and figure it out for yourself.
The best thing you can do is learn how to make the most of your data, and we’ve got some tips to help you do just that.
- Use your data.
- Set goals.
- Challenge your assumptions.
- Make sure that data you’re collecting is helpful.
Be mindful and intentional about what you’re changing.
- Leverage what you’ve learned.
- Keep testing.
Likewise, when your subscribers start growing, but new people may expect new things from you when you start sending campaigns or selling products. Successful design isn’t about what others are doing, it’s about figuring out what works for you. And you can do that by using own data to challenge your assumptions and using what you learn to inform how you work. Your tests will be constantly evolving and changing, but they’ll also be the thing that gets you closer to finding your perfect template for your campaign.