April 2017 – MailerPort.com

14Apr 2017 by admin No Comments

Improving Inbox Delivery

An issue of paramount importance to any email campaign marketing is the delivery rate of one's sent messages, which means the percentage of emails that actually arrive at their destination. Deliverability is the technical term used to define the ability to successfully get an email delivered to a recipient’s inbox. Optimizing this parameter is one of the fundamental tasks of every good marketer. Of-course, the MailerPort is once of the top SMTP providers that delivers almost all emails to the inbox. [caption id="attachment_131" align="alignright" width="300"] Improving Inbox Delivery[/caption] To discuss few.. Delivery rates and deliverability: Anti-spam ﬁlters IP Reputation Focusing on External Issues Using a dedicated IP Authentication Professional SMTPs Focusing on Internal Issues The Email Text The Subject Line Pictures Unsubscribe Database/List Mail-out Frequency Content and Replying Final Check…

13Apr 2017 by admin No Comments

Introducing Email Attachments

Blog, New Features & Updates

Well, Email marketing is a major staple for printing companies looking to expand their services into the marketing realm. It’s fast, inexpensive and can reach a large audience. But email marketing and modern communication wouldn’t be the same without the introduction of the email attachment. [caption id="attachment_127" align="alignright" width="300"] Email-Attachment[/caption] MailerPort is now proudly announcing that we have integrated Email Attachments while creating campaigns to the customers. Makes sense right? Absolutely, Yes. With email attachments you can you can include printable flyers, sign up sheets for promotions and contests as well as samples of your printing company’s work that you want to show to a potential client. Using MailerPort: You are allowed to upload up to 25 attachments. Each attachment size must be lower than 25 mb. Following file types…

13Apr 2017 by admin No Comments

Rules that get results – Subject Line

Blog, Email Marketing Tips

Fifty characters are all that stands between you and the success of your next email campaign. Why? Because 50 characters is all the space you have in a typical subject line. You have 50 characters – or less – to catch the attention of your readers, attract them to open your email and take immediate action. How could something so small make or break the success of your whole campaign? Because potential recipients use the subject line to decide whether to open or delete an email or, worse yet, report the email as spam. The need of characters in subject lines makes writing them a challenge. But it’s worth doing well because a good subject line can get your email opened in a flash. With so much at stake, marketers…

11Apr 2017 by admin No Comments

First Post – Email Marketing Strategies

Beyond the Scenes, Blog

Roles and Responsibilities of a Digital Marketing Professional Before I heads up into this article, let me introduce myself in brief. I don't take much time in eating your precious time, I promise. Ah! [caption id="attachment_118" align="alignright" width="300"] Digital Marketing Roles and Responsibilities[/caption] I have worked with several startups, in fact the current one MailerPort, Here, I'm now a Digital Marketing Expert and Product Specialist. Hmm! I have always found it extremely enjoyable and an immensely learning experience to work in start-ups. I have been writing blog posts on LinkedIn related to staffing and its strategies kind of stuff earlier and recently came into this trillion dollar industry i.e., Digital Marketing. Writings on subject matters such as Recruiting, Spirituality, Astrology and passion endlessly fascinate me. I expect your constant support…