If you are running a real business, email is still the most effective way to universally reach people who have expressed interest in your product or site.
“As per an international survey more than 34% of the people across globe use email. That’s about 2.5 billion people. It’s predicted to increase to 2.8 billion email users in the next 2 years. Yes, email is popular. With the information based on Radicati Group, also estimate that 196 billion emails are sent daily worldwide. Out of this 196 billion emails the majority, 109 billion, is business email.
Email marketing is a vibrant and powerful way to connect with people. Bringing it home, think about your own experiences. Do you even know anyone who doesn’t have an email address? Perhaps, you probably receive so many HTML emails each week (I sure you do). You read them, get inspired by them and even look forward to the next one. Email is a big part of our lives. Really a very big part.
Email marketing is also a very personal way of reaching your target customers. Messages from your friends and family are sitting
next to email updates from your company. That’s why email marketing works perfect at its best when it is personalized. Email can be tailored to customer actions so that every communication is relevant to their interest. You can cover topics such as changes in your company like new CEO joining, press releases, new product launches, product updates, support enhancements, victories, request feedback to your customer – this list is virtually endless. With 2.5 billion users, email isn’t going anywhere.
Still thinking Email Marketing is not something for your company? Let us give you 6 reasons why Email Marketing is a channel.
1. More effective than social media (for customer acquisition)
Social media is an extremely important component in any business’ marketing strategy. But when it comes to converting people into members, customers or supporters, email marketing is the way to go. A study found that customer acquisition via email marketing has quadrupled in the four years preceding 2013. Email marketing then already accounted for nearly 7% of all customer acquisitions that occurred online.
2. Economic and Cost Effective
It’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message.
Compared to traditional marketing efforts where printing, postage etc. can take up a lot of cost for your direct mail campaigns. With emails, you are still able to create the same imagery with the added benefit of having follow-up information instantly available with one click to your website.
Perhaps just as importantly, with the correct maintenance of an email list, the cost benefits increase as does the ROI through the closer relationship established with the recipients. Together with the higher response rates that email marketing attracts, you, therefore, get more positive responses, more quickly and at a lower unit cost! Win – win situation!
#3 Personal and Customization
When you write a post for one of your social media channels, you address your audience as a whole (“To all of our fans, we would like to say…”). But by using your email marketing software correctly, it allows you to address people individually by name, split certain topics only for certain members of your list and eventually arrive privately in their personal inbox. According to research from Adestra in 2012, emails with subject lines that include the recipient’s name are 22.2% more likely to be opened.
“Thanks Rajesh for Signing up with MailerPort – Subscribed”
Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them.
#4 Action Oriented
Whether you realize it or not, everybody is trained to do something with an email -reply, forward, click-through, sign-up, or even straight buying. Think about this! Email is transactional by nature and you can use it to direct traffic to your website and ultimately drive sales. As you develop your small business or startup marketing strategy as a whole, using email will allow you to see results straight away.
#5 Measurable
There’s no guesswork in email marketing. When you use MailerPort as your email marketing software, you can track who opened your email, which links were clicked, and how many people unsubscribed. You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness. Email marketing metrics are important to remember as you monitor and measure your digital marketing strategy as a whole.
#6 Mobile devices allow people to check their email constantly
Because mobile devices have become so common, people are checking their emails all the time—in line at cinemas, during their office commute, in the waiting room at the doctors clinic, at the grocery store, everywhere.
Some people think that with the growing popularity of social media platforms, email should be forgotten and may be pushed to the side.
A study last year from Exacttarget reports that 91% of people use their smartphones to access their email. This compared to 75% of the people who use their smartphones for social networking. Not using email as part of your digital marketing strategy means you are missing out on a channel that a majority of the world uses!
Start with a few simple steps and find out why email marketing is important in your business digital marketing strategy. Get out your list of people who want to hear from you (But, NO SPAM), use MailerPort.com, write a crafty email message that is friendly and helpful, and hit SEND!
While there are many benefits of using social media for your business, there are many of your customers who might not use social media or they might have opted out from notifications from social media. However, these people more than likely have an email address. Email marketing is also a very personal way of reaching your target customers. With the use of the Email Marketing Campaign Software MailerPort we can more efficiently organize the campaign and get amazing results. The system in MailerPort will also help you set up your opt-in page and also generate a free report and avails auto-responder email features.