Are you interested in creating a drip campaign? And don’t know where to start??
Let me help you in creating an email drip campaign in email campaigns.
Drip Campaign is also known by many names like autoresponders, automated email campaign, lifecycle emails, drip marketing all these are same they are a set of marketing emails that will be performing out automatically on the schedule.
Setting up drip email campaigns might seem difficult for you, so in here we will be discussing what drip campaigns are when they’re effective, and how you can use them to cultivate a customer from a disengaged user.
Let’s get started.
What is Drip Campaign?
Drip Campaign is one of the methods where you can use it for direct marketing to get more customers through the lead development program. It sends marketing information to customers repeatedly on a long-time scale to encourage prospects or leads through the marketing funnel. Each time a drip email is sent, it comes from a queue of already written emails there’s no need to manually write and send each one again. They can even be personalized with your contacts info, company info, and more.
Drip marketing is all about giving people the right information at the right time. Let’s say If someone just subscribed to your newsletter, drip campaign sends a welcome email right away, and two days later, an email that shows off some of your popular content. For example, if a customer has been around your “premium plan” page for a few days or weeks but hasn’t yet activated it, a drip campaign could send them an email with few good reasons to purchase the premium plan which helps them in their campaign development.
Did You Know?
Drip marketing gets its name “Drip” from irrigation like the farmer develops a relationship with a sapling from the beginning likewise, you slowly develop a relationship with your user by updating them with info. I can just write all day farming metaphors for marketing, but don’t worry for your sake I won’t.
When Should You Use a Drip Campaign?
The term “Drip marketing” shows different marketing strategies. But it remains the users engaged with the product.
Here we have some uses setting up an automated drip campaign which could help you get information to readers and convert them into customers/subscribers. You might want to try a few of them with your users, or perhaps they’ll help you in other ways you could use drip campaigns for your product and services.
- Nurturing Leads
- Welcoming
- Onboarding
- Abandoned Shopping Carts
- Recommendations
- Renewals
- Confirmations
- Engagement
- Courses
- Unsubscribes
Like any good thing, you shouldn’t be overdoing. Too many drip emails will only annoy your customers making them unsubscribe your email newsletter. But a good set of drip emails can be the perfect way to remind people of your product, teach them how to use your tool once they’ve purchased it, and get new subscribers to your email newsletter.
What role does a drip campaign play?
Sending data multiple times to same prospects will expose them to your brand multiple times, which increases their insight of your brand and allow you to engage with them to get them back into the marketing and sales. Their repetitive exposure to your brand could lead them to eventually purchase your product.
The most effective way for drip campaign is using them in social media like Facebook, WhatsApp and many more… for a potential use of a larger user base.
Many tools are available online that helps you in build the “dripping” of your content which permits the user to automatically publish pre-written emails sent through scheduled campaigns. These drip campaigns usually have goals to bring more prospects back to your brand.
Email drip campaign is a good way to craft a cohesive experience for your recipients and support your marketing. Segmentation, scheduling using such tools you can save time by recipient selection and be sent according to the parameters you’ve chosen.
Log into your account to create your first series today in MailerPort! And for more ideas on how to segment your list for your next email drip campaign.