Autoresponder Email Best Practices

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22Jun 2018 by admin 75 Comments

Why Autoresponder?

An autoresponder is a tool which is the oldest and most effective types in email marketing. It sends automatically messages out for you in your subscriber’s list and it’s the best to keep in touch with your customers. It’s easy, automatic, and it is one of the best returns on a marketing investment for your business. Autoresponder consists of emails that you created before and specifies the time interval which they are sent. Using the autoresponder you make more subscriber’s for your campaign or newsletters, you can use the autoresponder to share the about your business and products of your business.

Why use Autoresponder?

A regular email is just a single email you send to your list on a specific time and date. Autoresponder, however, will send out a series of emails, in an order and frequency that you set, from starting at the time the subscriber signs up. You create how it performs, and never to do another thing with it!

An autoresponder is good for:

  • Welcome emails, when someone signs up for your content.
  • Delivering sign-up reward emails.
  • A curriculum or instructional emails.
  • A quote or thought for the day series.
  • Reminders, or check-ins for your subscribers

Planning your autoresponder

So you know what you can do with your autoresponder for your campaigns. So, instead of rushing things which makes things harder later make a plan of using autoresponder first. Consider which you want a time-based autoresponder or an action based responder.

  • The classic autoresponder is known as a time-based autoresponder. You can send a series of email messages to go in a predefined order, scheduling them to go every few days.
  • An action based autoresponder is triggered by different actions by subscriber like clicking a link in the email you sent.

So it depends on you whether you want to send a time-based autoresponder or action based autoresponder for your campaign.

Clever applications of autoresponders

Sending a series of automatically timed emails after new subscriber adding to your list is important, but there are more things you can do with autoresponders, based on what you know about subscribers or certain actions they take:

For example

You can use an autoresponder to send promotional emails, different types of greeting cards (birthday, seasonal, festival cards, etc.) to people on your mailing list doing this with your subscribers makes them move to a different cycle of communications after buying a product. Using autoresponders in these ways can give you a growth in income and maximize your mailing list.

Autoresponder at MailerPort

MailerPort provides autoresponder feature to set up a sequence of emails automatically on a specific schedule set by the user based on subscriber actions on campaigns. You can customise drip campaigns like welcome series, product launch, even an online email course keeping them occupied. Using Autoresponder, when you send targeted messages created with your subscriber’s in mind, you make trust and loyalty in your customers mind more on you.

You can access this feature by creating an account in MailerPort and start your campaigns and sending customized emails using the autoresponder to your mailing list.

Conclusion

Autoresponders are one of the most profitable and easiest types of marketing campaigns to run. If you haven’t set up an autoresponder yet, we urge you to start at MailerPort.

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