Best Ideas to start with A/B Testing

Let’s go with some brief explanation:

When you start a Start up or Large Scale Business the investors go with the market research of a product. In growing era of technology the business are shifted to internet marketing or in general terms it known as E-marketing.

This E-market is depended on the website development, to run a business.

Successfully in the field of e-marketing Website plays a key role. Websites are not deployed, created overnight, after creating this websites are deployed to the customers before deploying the website fully to the customers the website goes through a process called as A/B Testing.

Detailed study about A/B Testing:

A/B testing is a promotional marketing strategy for e-market business it used to test the website before deploying it. As the name says we use to types of website versions one is named as version A and other one is named as version B both version of websites have some major changes.

This A/B Testing is mainly created with tools like Google Website optimizer and Visual Website optimizer. This tools makes the website creation for A/B testing every easy. With this we can modify the major/minor elements in a web page. This testing is done to know the buyers views on the different versions of the element. The preferable version is taken in to consideration and it deployed to major business development methods with help of Google, Amazon, Flip kart, PayPal and other giant companies which are leaders in the E-marketing business world.

Let’s discuss about Testing:

Concept of A/B testing is so simple and easy but the hard part in it   

What to test?

This is where the companies should concentrate more on A/B Testing because it mainly depends on the Web page development. There are many contents to test a web page as follows

1. HEADLINES
2. CALL OF ACTION
3. GRAPHICS
4. PRODUCT DETAILS
5. OFFERS

Where to test

This is second problem while you use A/B testing. After knowing the contents to change in a web page where to use this contents for proper testing usage in A/B Testing there are two types of testing methods

1. On-site testing
2. Off-site testing

Let’s go step by step in the site testing as follows:

On-Site Testing

This is mainly used to website testing. In this on-site testing we take a website and modify its feature for testing. This on-site testing includes changing the web display content for the users in both the version, it includes like sign-up page, landing page etc…

Off-Site Testing

This is mainly used in advertisements and E-mail marketing. This off-site testing gives the user preference in the form offers, promotional activities etc…

How to Test

This final test is mainly based in the Testing Methods for the A/B testing tools.

Valuation:  

After deploying the A version and B version to the customer’s valuation is done. This valuation technically is known as “Conversation ratio.” This ratio is defined by the “ratio of the visitors have visited the site and the goal u kept.” This conversation ratio is useful to conclude which version is most used by the visitors.

Pros and Cons

A/B Testing contains its main positive and negative impacts. Let’s discuss one by one.

Pros

1. Easy to test need few knowledge
2. Easy to deploy it does not need any coding skills
3. Time effective

Cons

1. Sometimes it can fail with other users
2. Results can overrule your thoughts while producing it to other customers.

Conclusion:

Let’s finally conclude the above discussion as A/B tests can include pricing structures, sales promotions, free trial lengths, navigation and UX experiences, free or paid delivery, and more.

We can set a goal with the best user in A/B testing.