Reasons Why Your Emails Go in the Spam

What is SPAM?

It is a type of electronic spam where “unsolicited messages” are sent by the mails.

It is also known as Junk Email.

What is Email Spam?

Email Spam is the spam where the email follows few criteria:

1. Anonymity: The Address and identity of the sender is concealed.
2. Mass Mailing: Email is sent to large group of people.
3. Unsolicited: Recipients don’t request the Email.

Does Anybody Actually Send Spam Emails?

Chances of getting the Spam is common now a days. We completely reject the spam mails in our inbox, but it creates a loss to the recipients.

Losses due to Spam?

There is a great loss to the recipients due to Spam mails which were sent by Spammers. The loss list goes by following criteria:

1. Financial and Privacy risk:

• As it matters both the financial and privacy matters which the Spammers were in a condition to steal the every individual’s personal data.
• Spammers were in a condition to steal the Personal Data, Credit Card frauds so on with the spam mails.
• CAN-SPAM also failed to find the Spammers Email account, but it set up the new rules for the Spammers when caught by paying large amount of fines and penalties.

1. Protecting Children:

• CAM-SPAM was developed in order to eliminate the Spammers from the spam mails in condition from adult services to children. As of this the Spammer doesn’t know the age of the mailer. Then by this if the Email contains the illegal images it may sent up to the child inbox.

Note: CAM-SPAM is an act that sent for the rules commercial emails, gives the right to stop emailing them by paying penalties.

Reasons Why Emails go into Spam Box:

The top most reasons why Emails go into the Spam folder are discussed below:

• Your IP address used for Spam:

Even if you not interested to send spam mails, but your IP address is used by someone then the email directly goes to the spam box directly.

• Your Subscriber doesn’t remember you:

The most common reason that the emails doesn’t reach inbox which effects nearly 21% is spam complaints.

And the main fault with the subscriber is, he/she unable to identify the whether the mail is Spam or Not Spam. They simply gives the permissions for the mail spammers by clicking invalid links.

Make sure always the mailing advertisements match the branding websites. Try to include the best images, audio / video clips etc…

Make the best from the FROM LINE itself.

• Low Mail Box Usage:

Cause of low inbox placement 19% of mails goes directly to the spam folder automatically. So make the subscriber to check frequently the Inbox mailing folder. Make sure whether the subscriber Email account is active or inactive stage. If you are mailing with large number of address then red flag to spam filters appears.

• Remove Inactive Subscribers/Contacts:

Major ISP will deliver the email communication. If you send in a larger email address, then some of the recipients doesn’t react/open the mails then the mail considered as “UNWANTED” and direct reaches to the spam folder. It is very important to clear the inactive subscribers.

• Sending Frequency:

Maintain a great relationship and quick responsive with subscribers. Maximum a one week gap is to be required for the subscribers for the next mail. Not at all irritate the subscriber with your quick mails, it may affects the subscriber to unsubscribe the link also or mark your email as a spam too.

• Mails are too large:

It’s a great pain for the subscriber to click and read the large mails, so always try to avoid the large data and make it very easy and simple. Not to frustrate your reader with the large information. Always try to make the data below 25mb.

“Don’t send shortened services like bit.ly”

• Pay Attention to Technicalities:

Triggered Email Marketing is the process which we can maximize the email delivery. Technical issue is the main reason why emails directly jumps into the spam box rather than the inbox.

• YOU DIDN’T AUTHENTICATE YOUR SENDING DOMAIN:

This technique is to recognize that you are the sender for the email address. Email provider will able to recognize the company incoming messages.

Common ways to authenticate your sending domain:

1. SPF: Adds the IP address to send the email via domain name in DNS record.
2. DKIM: By DNS record we can sign emails with the private or public keys.
3. DMARC: This technique helps the sender to check whether emails authenticated by the ISP or Webmail.

• Pay attention to the spam filter testing before sending:

It is the summary step for your campaign. If it spots the major issue then it makes the delivery affect. Spam filter hurts your Email open rates.