In today’s rapid growth and transformation of technology, one of the most important forms of communication to the customers is through emails. As every person has an email it is way easier to contact the customer within less period of time and give them the desired product.
As everything has good and bad in it, so it’s same with the emails also. For example, if a person is interested in cooking and he wants to learn how to make a recipe and this dialogue box appears.
Every person would be interested in the initial stages so they will have a check for the updates. If the person keeps receiving the email updates every now and then, so there might be higher chances of people unsubscribing from receiving mail updates from a particular website.
Why People Unsubscribe?
Here are a few popular and commonly given reasons by people for unsubscribing:
- Receive the mails too often
- Content is irrelevant and not useful
- I didn’t sign up for the list
- I don’t trust the source
- The emails are spam
- Signed up for a one-time offer
- The content of emails is boring, repetitive and not interesting to me.
Ways To Reduce Unsubscribe Rates:
In the business sense, the most important is improving customer retention and it is one of the real concerns for many business owners. It can cost you anywhere from 5-25 times more to acquire a new customer than it does to retain an existing one and if you reduce your churn rate by 5%, it’s possible to increase profits between 25% to 95%.
It’s likely that we can’t always prevent readers from opting out of your emails but you can manageably reduce the likelihood of them doing so with some of the tactics.
Most of the companies try and reduce email churn and nurture better a relationship with their audience by some of the ways:
- Offer an alternative to opt-down instead of opting out
- Offer Email message type choices according to the person’s taste
- Change the format of your Emails
- Interact in many different ways
- Capture navigational behavior of the customer
- emails to be presented in a unique way
- Prioritize Security
- Send Fewer Emails
- Focus on Better Emails
- Get Feedback From unsubscribe
Let’s conclude the discussion here about unsubscribe rate
If a person is unsubscribing from your email recipient list, you should never consider it as a personal thing whereas considering it from the business perspective, it should be in such a way that we should try our level best to retain or gain a customer. We can consider the feedback as a gain to the business as we can improvise with the work; moreover giving a reply to the feedback will help gain customers trust. If there’s something wrong and if it has been reported the company should take the utmost care of settling the matter with the customer as soon as possible and find a solution or should take a necessary action as soon as possible. So this kind of minor things will have a great impact on the customer and it might help for the business growth and expansion.