How Email Campaign Tracking Works

Hello, let us learn today how emails campaign tracking works, and what it is?

We know Email marketing and Email campaign which we see in our daily life frequently these days on our mobiles, as advertisements, emails and etc.

Now let’s learn how you track the email campaign of your business.

Before that let us once again learn what is email? What is email campaign?

In the rapidly growing world internet has become one of the most popular sources of communication. Considering email in particular, it is one of the most prominent and fastest means of communication be it for a personal purpose, social purpose or business purpose.

It is also one of the most cost-efficient means through which we are even saving time and we are also beneficial to have an auto-correct which helps us correct the spellings or even sentences.

Email can be sent to many people at once in a very attractive manner such as adding pictures to the information or any sounds or any other attractive things which catch the eye of the people easily.

Email has been one of the most rapidly growing form of campaigns which is economical as well and the message can be passed on to a group of people just in one click.

An Email campaign is also known as email advertising which is the paid form of advertising. Most of the companies use this kind of campaigns as they will have a record of what exactly is the market about and how it exactly works, they can even analyze and even improvise their work through the feedback given by their customers.

Steps To Follow While Campaigning Through Email:

1. Defining what you are trying to contact the person clearly
2. Outline the user path and add any needed goals to the analytics sheet
3. Making sure if your email is tagged with the campaign code in your email marketing software
4. Verify that you are seeing the email campaign data

Email Marketing Key Indicators & Their Formulae:

Here are some common methods how you calculate your email marketing and email campaigns

1. Deliverability = ((Number of Email Addresses Sent – Number of Email Addresses Bounced) /Number of Email Addresses Sent) * 100%
2. Open Rate = (Number of Emails Opened /(Number of Emails Sent – Number of Emails Bounced)) * 100%
3. CTR = (Number of Unique Emails Clicked /(Number of Emails Sent – Number of Emails Bounced)) * 100%
4. Conversion Rate = (Number of Unique Emails Resulting in a Conversion /(Number of Emails Sent – Number of Emails Bounced)) * 100%
5. Unsubscribe Rate = (Number of Email Addresses who Unsubscribed /(Number of Email Addresses Sent – Number of Email Addresses Bounced)) * 100%
6. Viral Rate = (Number of Emails Forwarded /(Number of Emails Sent – Number of Emails Bounced)) * 100%
7. ROMI = (Revenue Obtained from Email Campaign / ((Cost per Email * Total Emails Sent) + Human Resources + Incentive Cost))) * 100%
8. Value of a Subscriber = (Annual Email Revenue – Annual Email Marketing Costs) / Total Number of Email Addresses * Annual Retention Rate

After an email is sent just check your analytics sheet and see what’s happening there. Let’s say if you want to know how email marketing impacts your business try to add revenue or the desired action to your weekly or monthly campaign reporting this will be a great way to see the big picture for your business in its growth.

You can track your Email campaign using MailerPort which have some good features which are recommended for you email campaign tracking like Detailed reports, Real-time email tracking these features helps you in tracking every detail of your campaign and see who opened and clicked your campaigns and for how many times and what location they and even the device they used will be shown here, and you can also share your campaign reports.