An issue of paramount importance to any email campaign marketing is the delivery rate of one’s sent messages, which means the percentage of emails that actually arrive at their destination. Deliverability is the technical term used to define the ability to successfully get an email delivered to a recipient’s inbox. Optimizing this parameter is one of the fundamental tasks of every good marketer. Of-course, the MailerPort is once of the top SMTP providers that delivers almost all emails to the inbox.
To discuss few..
Delivery rates and deliverability:
- Anti-spam filters
- IP Reputation
Focusing on External Issues
- Using a dedicated IP
- Authentication
- Professional SMTPs
Focusing on Internal Issues
- The Email Text
- The Subject Line
- Pictures
- Unsubscribe
- Database/List
- Mail-out Frequency
- Content and Replying
- Final Check
Wrap Up
We simply can’t stress it enough: by not taking care of deliverability means fewer emails end up in recipients’ inboxes, resulting in fewer clients, and thus less money. Whether you are sending newsletters, marketing emails or simple notification messages, the delivery of your emails should never be taken as a given. For this reason it is important to follow all the rules stated above and choose a professional SMTP server, in order to reach as many users as possible and maximize your profits.
We will discuss all above in detail in my next article…. Have a great week-end..