Roles and Responsibilities of a Digital Marketing Professional
Before I heads up into this article, let me introduce myself in brief. I don’t take much time in eating your precious time, I promise. Ah!
I have worked with several startups, in fact the current one MailerPort, Here, I’m now a Digital Marketing Expert and Product Specialist. Hmm! I have always found it extremely enjoyable and an immensely learning experience to work in start-ups. I have been writing blog posts on LinkedIn related to staffing and its strategies kind of stuff earlier and recently came into this trillion dollar industry i.e., Digital Marketing. Writings on subject matters such as Recruiting, Spirituality, Astrology and passion endlessly fascinate me.
I expect your constant support and good will to go ahead to newer heights…with many more digital marketing articles!!!
Ah! Lets discuss on the Roles and Responsibilities of a Digital Marketing Professional now…
The description of a Digital Marketing Expert role goes like this:
The Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support expansion and growth of the company services and products. This role requires an in depth knowledge of products and market goals. Proficiency in graphics, web advertising, social media and web development is a must. Familiarity with a wide range of field practices, concepts, and procedures.
Duties and Responsibilities
- Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures.
- Planning, development and execution of national digital programs and campaigns, including online advertising, strategy and design, social media, mobile, and deliverables.
- Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams.
- Leading ongoing management of digital touch points, social networking landing pages, and mobile.
- Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.
- Owning and maintaining site analytics, metrics, and campaign reporting.
- In depth knowledge of SEO and adwords programs.
- Presenting recommendations to Top level management.
- Developing and coordinating multimedia packages.